5 Tools for Multi-Channel Ecommerce Sales

Anticipate your online sales to increase with the help of these tools.

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In the United States, ecommerce represent 8.5% of total revenues in retail, inning accordance with the most current Census Bureau information. Specialists expect online sales to continue increasing, with Forrester predicting that ecommerce’s average yearly growth rate of 9.32% will hold steady through 2020.

Search Engine Marketing

If you want to maximize your brand’s existence online, nevertheless, you need to be active on, and optimized for, numerous channels. Cost contrast engines, social commerce choices, mobile apps, multi-site item aggregators and market platforms are all enormous chauffeurs of sales. The 18 largest markets alone account for some 44% of the world’s ecommerce sales, inning accordance with information from Digital Commerce 360.

However none of this matters if your brand can’t offer a constant, unified customer experience across all those of those channels. Keeping it all in sync is hard from many viewpoints, including order fulfillment, branding assets, item details, shipping logistics and inventory management.

Trying to do it all alone, or perhaps with a dedicated group, can spread merchants too thin. These tools can assist.

Create a Seamless Omni-Channel Presence
BigCommerce supplies a single hub for all your sales channels. In addition to its ecommerce site management tools, the platform integrates with Google Shopping, Amazon, Facebook, eBay and Pinterest. It connects your inventory to all your marketplaces, social networks and point of sale services. You can handle sales across all channels with automated syncing, permitting you to enhance inventory, prevent errors and skip cumbersome manual information entry.

BigCommerce’s integrations with multiple POS systems like Square and ShopKeep indicate you can likewise use it to offer personally. Merchants can conserve time, because everything is handled from a main location, making it simpler to manage the backend of ecommerce, so you can focus on other elements of running your company.

Supply Stellar Multi-Channel Support
When you connect with consumers on numerous channels, it can be difficult to stay up to date with customer care and support. Freshdesk makes it easy to handle all your client support discussions from one location, despite which channel the customer chooses to utilize to start an assistance demand.

Freshdesk includes e-mail ticketing, an integrated phone channel (that conserves you from in advance costs and hardware setups associated with a traditional call center), live chat, and a feedback widget that can be installed anywhere your customers are looking for help. It also includes channels for social networks assistance, offered for Facebook and Twitter, so you can keep track of when clients are mentioning you there, and resolve their questions and issues. The central platform conserves effort and time, and helps improve consumer complete satisfaction.

Engage With a Branded Mobile App
Because more web traffic comes from mobile devices than desktops these days, it makes sense to connect with clients through mobile. Shopgate makes it simple for ecommerce business to develop top quality mobile apps for consumers. This platform allows you to produce mobile websites, apps for iPhone and iPad, and Android apps, too. It’s excellent for incentivizing commitment by means of vouchers, QR codes in ads and push notifications for day-to-day offers.

You can develop a custom-made app with definitely no coding knowledge, saving time and money compared with working with a mobile app developer to manage it for you. Plus, Shopgate integrates with 60 leading ecommerce platforms like Volusion, Magento, Shopify and the abovementioned BigCommerce, so you can sync it with your existing store with just a few minutes of setup time.

Feed the Comparison Shopping Engines
GoDataFeed makes it simple for merchants to market their items on comparison shopping engines consisting of Bing, Google Shopping, Facebook and Shopzilla. Merchants frequently see up to 20% of their online traffic coming from these contrast engines, so it’s crucial to include them as part of your strategy. However, by hand dealing with all of it can be time consuming, and leaves a lot of space for error.

With GoDataFeed, nevertheless, the process is streamlined, given that it supplies a single point of combination to push out your item brochure and automates everyday feed submissions to more than 200 shopping channels. Integrated analytics allows you to measure clicks, conversions, and earnings across channels or by SKU.

Enhance Asset Management
A brand name management platform, Bynder simplifies your digital property archives. Using a single control panel, you can establish, modify, discover and utilize the current variations of your material – including logo designs, banners, product images and video content. By doing this, your branding efforts will constantly correspond, since you utilize this library as the one source that whatever flows from.

The integrated project management module makes it simple for your marketing, material and branding teams to work totally aligned with one another, tracking progress and workflows. It features real-time collective edits, and supplies a main place for all your business’s guidelines. Bynder allows you to tag possessions and publish them with embed codes, for simpler organization and management.

Conclusion

Ultimately, multi-channel ecommerce merchants who are wanting to streamline their operations and increase effectiveness must check out using one or more of these tools to help. They’ll make it much easier for you to maximize your customer acquisition efforts and simplify satisfaction, while leaving you adequate time for customer support and enhancing relationships with suppliers and clients.