Google uses over 200 algorithms (checkpoints) to identify where a website will rank on their search results page and for which search inquiries. The exact checkpoints belong to Google’s secret dish and working this periodic table can be a real challenge for even the very best SEO experts.
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Google does however make suggestions and sometimes offers a hint or 2. The SEO neighborhood has more than time simplified these checkpoints and put them into four categories of functions. Each category has been offered animal characters to make them less daunting.
Here is a brief introduction of these four animals:
Google Panda: The Panda algorithm was first released in February 2011, called after its creator, Google engineer Navneet Panda. The algorithm concentrates on helping sites with distinct useful material appear above sites filled with spam, advertising and copyrighted product. The algorithm continues to have various updates every couple of months.
Google Penguin: The Penguin algorithm was first released in April 2012, and has actually been Google’s best weapon against black-hat SEO methods by dodgy web designers. Google’s initial back-rub algorithm ranked sites by the number of backlinks it had from other sites. However, many webmasters took advantage of this by developing countless backlinks from random (typically empty sites). The penguin algorithm now checks all backlinks rather than just counting them and punishes sites which take part in this practice. Numerous websites have been struck by this algorithm especially when a low-cost firm or designer was used.
Google Hummingbird: The Hummingbird algorithm was first released in August 2013. Hummingbird is an innovative expert system algorithm which tries to comprehend the significance of people’s search questions typically when a concern is being asked and directing searchers to the most appropriate websites to answer their questions. Google continues to establish more advanced artificial intelligence algorithms to improve search results page and recently announced RankBrain (more on that later).
Google Pigeon: The Pigeon algorithm was first released in July 2014 and incorporated Google Maps with the Google online search engine. Now whenever you do a search on Google for a restaurant, hotel or cafe, Google takes a look at your location first, and after that utilizing data from Google Maps shows you the best cafe within your location instead of a coffee shop 50km away.
Each of these animals plays a fundamental part in your SEO project and you have to understand them if you want to be number 1 for your keyword. Over the next couple of months we will go through each of these animals in more information and discover more about how they work and what they suggest for you site.