Google uses over 200 algorithms (checkpoints) to identify where a website will rank on their search results page and for which search queries. The precise checkpoints become part of Google’s secret dish and working this table of elements can be a real challenge for even the very best SEO professionals.
Google does however make suggestions and sometimes provides a tip or more. The SEO neighborhood has over time streamlined these checkpoints and positioned them into four classifications of functions. Each classification has actually been given animal characters to make them less intimidating.
Here is a quick overview of these four animals:
Google Panda: The Panda algorithm was first released in February 2011, called after its developer, Google engineer Navneet Panda. The algorithm focuses on helping sites with distinct informative material appear above websites full of spam, marketing and copyrighted product. The algorithm continues to have numerous updates every few months.
Google Penguin: The Penguin algorithm was first launched in April 2012, and has actually been Google’s finest weapon against black-hat SEO techniques by dodgy webmasters. Google’s initial back-rub algorithm ranked websites by the number of backlinks it had from other websites. However, many web designers took advantage of this by creating thousands of backlinks from random (frequently empty sites). The penguin algorithm now examines all backlinks instead of just counting them and punishes websites which participate in this practice. Numerous sites have actually been hit by this algorithm particularly when a cheap agency or developer was utilized.
Google Hummingbird: The Hummingbird algorithm was first released in August 2013. Hummingbird is a sophisticated artificial intelligence algorithm which attempts to understand the meaning of people’s search questions frequently when a concern is being asked and directing searchers to the most appropriate sites to address their concerns. Google continues to develop advanced expert system algorithms to enhance search results and recently announced RankBrain (more on that later).
Google Pigeon: The Pigeon algorithm was first launched in July 2014 and tied in Google Maps with the Google online search engine. Now whenever you do a search on Google for a dining establishment, hotel or coffeehouse, Google looks at your place initially, and after that utilizing information from Google Maps reveals you the very best coffee shops within your location instead of a cafe 50km away.
Each of these animals plays an important part in your SEO project and you need to comprehend them if you hope to be number 1 for your keyword. Over the next couple of months we will go through each of these animals in more information and learn more about how they work and exactly what they imply for you site.